This site is dedicated to bringing you information, news and events related to makeup supplies. Women and makeup go hand-in-hand. In fact, makeup may be one of the greatest inventions because it eccentuates the feminine side of women. Here is some background history of Sephora: The company is a visionary beauty-retail concept founded in France in 1969. It was later acquired by Paris-based LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, in 1997. The unique, open-sell environment features over 200 classic and emerging brands across a broad range of product categories including skincare, color, fragrance, bath & body, smilecare, and haircare, in addition to their own private label. To build the most knowledgeable and professional team of product consultants in the beauty industry, Sephora developed “Science of Sephora.” This program ensures that the Sephora team is skilled to identify skin types, have a knowledge of skin physiology, the history of makeup, application techniques, the science of creating fragrances, and most importantly, how to interact with the diverse clientele. To further enhance the education program, Sephora opened the doors to an expanded training facility – Sephora University – in San Francisco in October 2007.
Sephora’s highly trained beauty experts are available to assist clients wherever they shop in stores and online. Get available coupons for makeup products. The company operates approximately 515 stores in 14 countries worldwide, with an expanding base of over 250 stores across North America. Sephora opened its first U.S. store in New York in 1998, its first Canadian store in Toronto in 2004, and its first shop inside JCPenney in 2006. Sephora is the foremost beauty site on the Internet and is the largest North American store in terms of sales and selection of products and brands. Several times a year, catalogs are sent out that offer beauty tips and trends and showcase a variety of brands and products. JCPenney began opening Sephora inside JCPenney stores in October 2006. That original launch has turned into a phenomenon. Today, there are Sephora locations in 143 JCPenney stores across the country. These stores are smaller than a normal store with approximately 1,500 square feet but they are located in the center of the store and feature the signature look and beauty offering. In 2007, Sephora launched a client loyalty program as a way of thanking clients with special products, exclusive information, and an all-access pass to personalized beauty. The Beauty Insider program is available in Sephora stores nationwide and at their online store.
Sephora Beauty Store Arrives: As Yuman Betty Norby shops Friday morning, her eyes casually graze from one makeup brush to the next. Around her is a buzz of activity — women getting makeovers, lining up for a free gift. Then there are men, some responsible for holding the shopping baskets and some doing the shopping, with the sounds of upbeat music in the background set against the bright glow of backlit walls and displays.
It was all part of the grand opening of the Sephora at JCPenney Friday. The specialty beauty product store has a little bit of everything – and a few things Yumans couldn’t find in town before now. That’s what Norby came for Friday morning. “I’ve been waiting for them to come,” she said. She came to get lipstick from her go-to brand Bare Escentuals, but she stopped to look at more. That’s what shoppers know Sephora for, said beauty manager Gabriella Vera. The store carries brands such as Bare Escentuals, Urban Decay, Smashbox, Philosophy and other skin care, makeup, hair care and fragrance brands for both men and women. The 1,500-square-foot store has close to 50 brands.
Sephora, which opened its first store in 1998, operates more than 250 in the U.S. and Canada, including 150 Sephoras inside JCPenney locations. There are more than 500 Sephora stores within 14 countries in Europe and 30 locations in China. Sephora was founded in France in 1969 and acquired in 1997 by Paris-based LVMH Moet Hennessy Louis Vuitton. Products also include makeup brushes, applicators and other grooming products. “The accessories are almost as important,” Norby said.
Customers can even purchase the store’s own brand of products and receive tips from professionals dressed in all black who are positioned throughout the store. And the best part: You can try everything. Norby said she knew of the brand from another state and is happy it’s now here in Yuma. “Yuma’s been so ready for it,” Vera said. With the store packed for the grand opening Friday, JCPenney store manager Joy Lopez-Pearsall said everyone was excited. “Having Sephora in the community means people don’t have to travel anymore,” she said. “They can find what they’re looking for here.” Said Norby, “We’re a big city now.” She cited a previous Yuma Sun article about Yuma’s rank on the stinkiest cities list. “They may say we stink, but we’ll be beautiful now.” Author: Stephanie A. Wilken, YumaSun